😄CLIENT : NIKE

📅 PERIOD : FEBRUARY 2026

📍PLACE : FRANCE

📝PROJECT : HYPERLOCAL ELEVATED CLINIC

📢CHALLENGE : Creation of the EKIN Athlete Journey Camp or how to transform a technical training session into a 48-hour sensory and athletic adventure, capable of leaving a lasting impression while guaranteeing an immediate increase in product expertise.

👍RESULTS : IS agency supported Nike in the design and deployment of its "Hyperlocal Elevated Clinic" tour: a premium event format designed to immerse participants in the latest running innovations across four key cities.

The agency's responsibilities included:

• Operational management of the tour in Paris, Lyon, Toulouse, and Cannes, from logistical planning to on-site execution.
• Engineering of technical testing through the organization of timed challenges on iconic routes to compare three shoe models in real-world conditions.
• Scenography and branding of the venues with complete management of the setup, hospitality, and gifting to guarantee a premium brand experience.
• Successful product immersion for the Vomero Premium and Gore-Tex ranges, facilitating retailers' understanding of the technical specifications.
• Strengthening of brand-partner relationships through an agile mobile format that fostered direct and meaningful interactions. - Enhancing Nike's image through dynamic and memorable staging in prestigious environments.
  
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  © A project managed by the Brand Experience division of Agence IS.
  
  About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...