😄CLIENT : SCHNEIDER ELECTRIC
📅 PERIOD: APRIL - JUNE 2018
📍PLACE : FRANCE
📝PROJECT: EVENT TOUR FOR THE LAUNCH OF SMART SOLUTIONS
📢LE CHALLENGE: Create a national event for the launch of a new range with high technological added value (Smart Solutions) with a B to B target, direct customers and product resellers.
👍 THE RESULTS: Conceptualization, production, and organization of a national tour with a concept developed around the electronic construction game Tetris. Creation of a major trade show-type event scenography with tailor-made furniture and branding, product testing, and establishment of an E-Sport competition around an online platform entirely developed for the brand in double version (event version for a specific tournament on each date, and an open version for all the territory with a national ranking) In figures: several thousand building professionals participating in events in the 4 corners of France, 70 events in 5 weeks, thousands of Smart Game games played offline and online.
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...