😄CUSTOMER: SCHNEIDER ELECTRIC
📅 PERIOD: OCTOBER - NOVEMBER 2022
📍PLACE : FRANCE
📝PROJECT: PRODUCT LAUNCH CAMPAIGN ''OVALIS''
📢LE CHALLENGE: Support the brand for promoting the new collection of electrical equipment Ovalis by Schneider Electric by meeting professionals (direct customers and resellers), via a national event tour.
The mission for the agency : the conceptualization, the scenography of the set ups, the design of the furniture, the organization of the roadshow and the operational deployment.
👍 THE RESULTS: In short: A roadshow of 11 dates in 2 months thanks to 2 set ups moving throughout the territory (with no less than 3 tons of material).
All in all, the meeting with several thousand professionals of electricity in magnificent places arranged with a specific layout for each date. A content with workshops, product presentations, conferences, festive moments...
In summary, a tour combining product promotions, commercial relations, and event experience.
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...