😄CLIENT : GO SPORT x NIKE
📅 PERIOD : FEBRUARY 2020
📍PLACE : PARIS
📝PROJECT : NIKE REACT INFINITY / SUPER REP LAUNCH
📢CHALLENGE : Create a Trade Marketing activation for the launch of the new Nike React Infinity and Nike Super Rep in order to extend the retail promotion via instore device.
👍RESULTS : Creation of an instore / outstore event for the community of influencers Go Sport and consumers among the most loyal with a mixed training session combining Running and HIIT. All relayed by Laurie Thilleman live. A selective event for high-end production. Objective: create social media content through Go-Sport ambassadors, activate the Go sport ecosystem through Go-coaching and brand partnerships.
🎥Discover the event : ➡️Film Récap Event
®️ : Photo and vidéo credit : @6.77prod
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...