😄CLIENT : I.S SPORT / NIKE
📅 PERIOD : JUNE 2013 - JUNE 2014
📍PLACE : PARIS
📝PROJECT : # WE OWN THE NIGHT 2013 - 2014
📢CHALLENGE : Create the first female road race in Ile de France, taking place in Paris Intramuros, with a sport positioning, women’s training.
👍RESULTS : 2 editions of the 10km Pour Elles # WE OWN THE NIGT, the only women's road race in Ile de France, taking place in Paris Intramuros, with a sport positioning, women’s training. 6000 participants in 2013 then 8000 participants in 2014. For each edition, 4 weeks of pre-event activations (coaching, vip, fooding, evening, etc.) in prestigious places.
© A project managed by the Sport division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...