😄 CUSTOMER: GO SPORT
📅 PERIOD: JANUARY 2021
📍 LOCATION: STATION LA CLUSAZ (ALPES)
📝 PROJECT: INFLUENCER ACTIVATION
📢 THE CHALLENGE: Support the Go Sport brand with in an influence marketing activation of the team Go Sport Crew ambassadors to promote The Mercure loyalty program.
👍 THE RESULTS: Setting up a winter sports experience with the 10 brand's key influencers for a full weekend of sports experiences. About the program : cross-country skiing, biathlon, snowshoe trek, snowbiking, tobogganing, discovery of the La Cluza area on skis... . An all in one experience in an exceptional environment, with tailor-made logistics and high-level servicing for all participants.
In short : an unforgettable experience and creation of lot of content shared simultaneously on the Instagram page @gosportfrance and all the influencers' social networks. All in all, tens of thousands views for the promotion of the loyalty program encouraging sports practice by rewarding efforts made day after day in the form of discounts, vouchers, gifts...
📷© Photo credit Olivier_Penpenic
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...