😄CUSTOMER: SCHNEIDER ELECTRIC
📅 PERIOD: OCTOBER - NOVEMBER 2021
📍PLACE : FRANCE
📝PROJECT: ACTIVATION CAMPAIGN ''ELECTRICITY SOLUTION 4.0 ''
📢LE CHALLENGE: Support the brand in its desire to digitize energy solutions and uses, by asserting its leadership position (with B to B target, direct customers and resellers), via the launch of a new native digital product.
The mission for the agency: the strategic planning, the conceptualization, the scenography of the set ups, the organization of the roadshow and the operational deployment.
👍 THE RESULTS: In short: A roadshow with 90 dates in 2 months, organized in regional teams to mesh the territory. 3 different set ups, to respond to the problems of the 3 interlocutors present on the distribution chain (design offices and bidders, resellers - distributors and installers)
*In figures: meeting of several thousand building professionals participating in events throughout France, 60 events (multi-format) in 5 weeks in points of sale, in workshops, in premium rooms... A successful project to meet the company's mission: to make better use of energy resources, to digitize uses, to make the link between progress and sustainability.
🎥 Discover the launch product film :
➡️ cliquez ICI
🎥 Discover the film of the event :
➡️ cliquez ICI
© A project managed by the Brand Experience division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...