😄 CLIENT: ASICS
📅 PERIOD: APRIL 2023
📝 PROJECT : ASICS ACTIVATIONS IN PARIS' MARATHON
📢 CHALLENGE : Support Asics to activate the brand communication during its speech on the n°1 running event in France, the Schneider Electric Marathon de Paris 2023
👍 RESULTS: A 360° event communication project, entirely designed and produced by the agency to promote the brand and his new star product, the Asics Gel Nimbus 25.
On the program, a program in 3 steps :
Activation 1: creation of a digital experience to win ''THE ASICS COMFORT EXPERIENCE'', a duo experience (runner + supporter) to live the marathon in an exceptional way.
Activation 2 : activation at the Running Experience Show with the setting up and supervision of a double product testing area (1 XXL area with exclusive track and one area built with a modular stand format), podiatry advice, product advices...All of this, combined with a customer marketing system via a quantitative and qualitative study of visitors to the show
Activation 3: creation of an animated sharing zone on the race with a maxi branding set up to develop strong visibility for the major partner
In summary: 15 days of activation, 6 days of events for maximum visibility of the brand as a major partner and numerous media and digital spin-offs on all platforms
© A project managed by the Brand Experience division of Agence IS.
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📷 Crédit photo : @ Agence IS @Max Sicard
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...