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NIKE

GLOBAL PRODUCT LAUNCH : METCON 5

IS Brand Experience - 06 - 2019

😄CLIENT : WIT x NIKE

📅 PERIOD: JUNE 2019

📍PLACE : PARIS

📝PROJECT: NIKE METCON 5 GLOBAL LAUNCH

📱CHALLENGE: Create an event for the global launch of the new Nike METCON 5 and the arrival of the French version of the specialized online store WIT.

👍RESULTS: Creation of an event in a pop-up store combining premium product promotion, physical store, and sporting discovery (testing with thematic cross-fit sessions and meeting high-level athletes ). Results: In one week, several hundred visitors and customers, several hundred participants in the boosted cross-fit sessions.

© A project managed by the Brand Experience division of Agence IS.

About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...

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NIKECOLASFITNESS PARKF.F.RGO SPORTSTRAVAINTERSPORTISOSTAR