😄CLIENT : HOKA

📅 PERIOD : MARS 2025

📍PLACE : PARIS

📝PROJECT : ACTIVATIONS AND RACE VISIBILITY

📢CHALLENGE : Supporting the brand's visibility and presence at the France's first half-marathon.
👍RESULTS : As part of the Hoka Semi de Paris 2025, this partnership with the brand has resulted in a series of innovative activations orchestrated by the IS agency.

The programme included :
✅ a sharing zone on the course in the Power-Up colours for a unique Run for Cash,
✅ an exclusive space on a barge in the brand's colours to welcome the brand's guests,
✅ a private space for a snack/repair near the finish line for the Hoka community,
✅ a food-truck breakfast combined with product testing near the start for all the supporters present.

The aim: to maximise the brand's visibility at the event, engage the Hoka community, while providing an unforgettable experience for participants and spectators alike.

On the agency's agenda: organisation, production and general coordination of the activations, management of hospitality and transport for the brand's guests.

📷 © Max Sicard

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© A project managed by the Brand Experience division of Agence IS. *

About IS agency : located in Ile de France (near Paris) and Lille, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...