😄CLIENT: ISOSTAR (NUTRITION & SANTÉ)
📅 PERIOD: STARTING IN JANUARY 2021
📝PROJECT: BRAND DIGITAL COMMUNICATION
📢CHALLENGE: Support the brand in the deployment of its digital strategy and developed associated contents for French territory.
👍RESULTS: Proposition of a digital strategy based on an editorial line made up with recurring thematic sections (Iso.Food, Iso.Train, Iso.World, Iso.Crew, Iso.Challenge, Iso.Vip ) for supporting the Isostar community in the form of recurring moments. These sections give a large place to sports and nutritional advices, entertainment, sharing of emotions and highlights, gluttony ... In figures : just 6 months after the Agency started piloting the digital communication, the community has grown from 2,500 followers to over 10,000.
Creative and artistic direction focus : In order to support the editorial line, a creative direction has been proposed and implemented by the Agency. On the program: development of an aesthetic and recognizable digital graphic identity and work on the brand territory by producing visual contents for the various digital channels.
Realization : - A graphic identity in the form of a watermark (template) with gradients brought to transparency to express the depth and the horizon of the territories of sports practices. - A production of visuals carried out on three thematic shootings: Urban, Outdoor and Fooding in Paris and Annecy. The goal : express the different consumption moments of the community in the historical expression territories of the brand (cycling, mountain biking, running, walking, hiking) and to extend to new horizons (training, cross-fit, fitness, Yoga ). All of this combined with the gustatory pleasure of the products with gourmet visuals. Visuals produced and used for all the brand's digital communications at European level.
© Photo credit: @peignéeverticale - @marionsaupin
© A project managed by the Studio division of Agence IS.
About IS agency : located in Ile de France, near Paris, is an event communication and experiential marketing agency. We support and manage projects from strategy to operational execution. Project of local, national or international scope in the sports, lifestyle, or other markets, we can answer your questions and support you in its optimal realization ...